10 Best Workflow Automation Tools in 2025

Top 10 Workflow Automation Tools for Your Business

If the numbers are anything to go by, a July 2024 report by Straits Research estimates that the global workflow automation market was valued at USD 19.76 billion in 2023 and is projected to reach USD 45.49 billion by 2032.

That’s an impressive CAGR of 9.71% between 2024 and 2032!

Let’s not beat around the bush: workflow automation streamlines routine processes, reduces human error, and improves financial outcomes—all compelling reasons why more businesses are choosing it over traditional, paper-based manual processes.

How Workflow Automation Works

Workflow automation uses a series of conditional "if/then" statements to trigger tasks based on specific actions. These workflows adapt depending on how a lead, employee, or stakeholder interacts with the process.

Let's explore an example of an HR onboarding workflow.

When a new hire's details are added to the system, the workflow automatically triggers the creation of their employee profile. It sends a welcome email with necessary onboarding documents, including company policies and training schedules. As soon as the new hire acknowledges the documents, they are enrolled in the training program.

Upon completing the first module, the system sends an automated reminder for the next training step. Once the onboarding process is complete, the system assigns a mentor to the new hire and sends a notification to HR to confirm completion. The workflow ends when HR finalizes the employee’s records in the system.

Similarly, in email marketing, automation is set up to respond to user actions through triggers. For example, when someone subscribes to a newsletter, an automatic welcome email is sent with an introductory offer.

If the subscriber opens the email, they are placed into a segment of engaged users. If they click on a product link, a follow-up email is sent 24 hours later with similar product recommendations. If the subscriber doesn’t open the email, a reminder email is sent after a few days.

If the subscriber makes a purchase, they receive a post-purchase email thanking them or asking for a review. If no purchase occurs within a specified time, a re-engagement email with a special offer is automatically sent. This type of workflow helps keep leads engaged and encourages actions that lead to conversions without manual input.

Top 10 Workflow Automation Tools in 2025

The right workflow automation software improves teamwork, simplifies processes, and boosts productivity. Choosing the best option depends on your business goals. To help you decide, we've compiled a list of ten popular solutions below.

So, here it goes!

1. Zapier

Zapier is a powerful no-code automation tool designed to connect different applications and simplify workflow management. It allows users to automate repetitive tasks by creating "Zaps," which are automated workflows triggered by specific actions.

Key Features

• Effortless Workflow Automation: Zapier works by linking various apps. When a trigger event occurs in one app, it automatically triggers an action in another app.

• Extensive App Integrations: Zapier supports over 7,000 applications, including popular platforms like Gmail, Slack, Trello, and Salesforce. This broad integration network allows users to automate processes across diverse tools seamlessly.

• Appointment Scheduling: Automate the scheduling process by linking calendar apps (such as Calendly) with CRM systems. This ensures automatic reminders and updates, making appointment management effortless.

• Customer Support Management: Zapier helps optimize customer support workflows by connecting platforms like Zendesk with communication tools like Slack. This triggers instant notifications, enabling faster ticket resolution.

• Lead Management: New leads from social media platforms, like Facebook lead ads, can be automatically added to your CRM, for timely follow-ups and streamlined lead nurturing.

• Project Management Updates: Updates in project management tools (like Trello) are instantly sent to communication apps (like Slack), so that everyone is aware of the progress of a project.

• Email Campaign Triggers: Zapier can initiate email campaigns based on customer actions, automating targeted communications through email marketing platforms like Mailchimp.

• Client Onboarding: Automate the entire onboarding process by sending welcome emails and creating tasks in project management tools when a new client is added to your CRM.

Pricing

• Free Plan: 5 Zaps per month

• Starter: $19/month

• Professional: $49/month

• Team: $69/month

• Company: Custom pricing

Ratings

• G2: 4.5/5

• Capterra: 4.7/5

2. Monday.com

No matter the workload or team size, Monday.com keeps your team organized with visually structured workflows. You can create workflow blocks and assign them to specific tasks. If hiring takes too long, use Monday to automate resume screening and filter out unqualified candidates. Once set up, the platform manages tasks automatically.

Key Features

• Customizable Task Management: Monday.com enables teams to create boards that are fully customizable to track deadlines, statuses, and assignments. It allows automatic task assignments when a new project begins, ensuring that team members receive relevant tasks with clear deadlines and priorities.

• Automated Status Updates: As tasks progress, Monday.com can automatically update their statuses. For instance, once a designer completes a task, the system will automatically update the next task’s status, such as "content review," and notify the team, reducing the need for manual updates.

• Recurring Tasks and Reminders: Recurring tasks, such as weekly meetings or monthly reports, can be automated and added to team members’ boards. Additionally, automated reminders ensure deadlines are met by prompting team members before important dates.

• Document and File Management: Monday.com helps automate document management by sending approval or review requests to the relevant parties. For example, when a contract draft is submitted, it will automatically be assigned to the legal team for review, ensuring timely processing and notifications when completed.

Pricing Plans

• Free Plan

• Basic: $9/seat per month

• Standard: $12/seat per month

• Pro: $19/seat per month

• Enterprise: Custom pricing

Ratings

• G2: 4.7/5

• Capterra: 4.6/5

3. ClickUp

ClickUp brings everything you need to manage projects, automate workflows, and collaborate with your team—all in one platform. With ClickUp, teams can use customizable templates to organize their work processes.

Key Features

• Automated Task Creation: ClickUp allows users to automate task creation from form submissions. For example, when a job application is submitted, a task is automatically generated in the platform for review. This ensures every submission is tracked and reviewed without delay, and tasks can be assigned automatically when created or moved.

• Status Change Notifications: ClickUp provides an automation that sends notifications when a task status changes. For instance, when a content task is marked “Ready for Review,” relevant team members, like the editor and project manager, are notified. This keeps everyone aligned and ensures accountability.

• Email Notifications for Task Updates: For teams like sales, ClickUp automates email reminders when task statuses change. If a sales lead status shifts from “Contacted” to “Follow Up,” an email reminder is sent to the assigned sales representative. This ensures timely action and maintains momentum in the sales pipeline.

• Dependency Management: ClickUp’s automation features make it easy to manage dependent tasks. When a blocking task is completed, the dependent task automatically moves to “In Progress” and is assigned to the next team member. This minimizes delays and ensures smooth workflow progression.

Pricing Plans

• Free: Forever for basic use

• Unlimited: $7 per user/month

• Business: $12 per user/month

• Enterprise: Contact for pricing

Ratings

• G2: 4.7/5

• Capterra: 4.7/5

4. Jira

Jira is a robust tool, widely used by software development teams to manage tasks, projects, and workflows, particularly for Agile methodologies like Scrum and Kanban. There are boards, lists, and cards, so your team can track projects step by step. Boards represent entire projects, lists categorize different stages, and cards break tasks into manageable pieces. It also provides sprints and backlog management features that streamline planning, tracking, and project releases for development teams.

Key Features

• Automating Sprint Initiation: With Jira’s automation, starting new development sprints becomes seamless. For instance, when a sprint ends, unfinished tasks are automatically moved to the backlog, assigned to team members, and prioritized for the next sprint. Notifications via Slack or email can also be triggered to alert the team that a new sprint has begun.

• Tracking Task Progress: Jira helps teams stay synchronized by automating status updates. When a task moves to “In Progress,” Jira can log the start date, notify the project manager, and update the Kanban board in real time. This provides a clear visual of progress and removes the need for manual tracking.

• Code Review and Merging: For code reviews, Jira streamlines the process by automating task assignments. When a developer marks a task “Ready for Review,” Jira automatically assigns it to the next available reviewer. If changes are needed, Jira updates the status, notifies the developer, and sets follow-up reminders.

• Automated Release Notes: Jira can generate release notes automatically at the end of a sprint or project, summarizing completed tasks. It can send out the notes to stakeholders or update documentation in Confluence.

• Post-Deployment Monitoring: After a release, Jira automates follow-up actions. For instance, it can create tickets to monitor product performance and log incidents if integrated with monitoring tools.

• Product Discovery: Beyond task management, Jira Product Discovery helps teams capture and refine new ideas. Instead of losing track of valuable insights, your team can store, prioritize, and evaluate them in a structured space. Once an idea gains approval, collaboration tools allow team members to comment, vote, and share feedback. The seamless integration with Jira makes sure that every approved idea moves smoothly from concept to execution.

Pricing Plans

• Free: Free forever for 10 users

• Standard: $7.53 per user/month

• Premium: $13.53 per user/month

• Enterprise: Contact for pricing

Ratings

• G2: 4.5/5

• Capterra: 4.6/5

5. Make.com

If you prefer a visual approach to automating processes, Make is the perfect solution. Previously known as Integromat, this platform allows you to connect apps, automate workflows, and create software integrations—without writing a single line of code.

Key Features

• Drag-and-Drop Workflow Builder: Make simplifies workflow automation with an intuitive drag-and-drop interface. Whether you are a developer or a non-technical user, you can design complex, multi-step workflows effortlessly.

• Extensive App Integrations: With support for over 1,000 apps, Make enables seamless connections between your daily tools, allowing smooth data transfer and automation across platforms.

• Customer Onboarding: It also automates onboarding steps such as sending welcome emails, creating accounts, and scheduling follow-ups.

• Ticket Management: It escalates high-priority tickets through Zendesk, Slack, and email integrations.

• Finance Automation: Make syncs data across QuickBooks, Stripe, and Google Sheets to manage invoices and track expenses seamlessly.

Pricing Plans

• Free Plan

• Core: $9/month

• Pro: $16/month

• Teams: $29/month

• Enterprise: Custom pricing

Ratings

• G2: 4.7/5

• Capterra: N/A

6. Hiver

Hiver is a shared inbox solution that helps teams handle high volumes of incoming queries faster. Through smart routing and workflow automation, Hiver reduces response times and improves customer satisfaction considerably.

Key Features

• Automated Email Assignment: Hiver automatically directs emails based on predefined rules. For example, billing inquiries go straight to the finance team, while technical support requests are assigned to the appropriate specialists. This eliminates manual task distribution and speeds up response times.

• Automated Status Updates: Emails can be updated automatically based on progress. If a case is resolved, Hiver can change the status from "Pending" to "Closed," keeping the team organized.

• SLA Monitoring: Set response-time goals for different types of queries. If a high-priority request is nearing a deadline, Hiver escalates it to a senior team member to ensure prompt resolution.

• Automated Tagging: Emails are categorized based on keywords, sender details, or customer type. This helps teams prioritize urgent messages without sifting through a crowded inbox.

• Automatic Follow-Ups: If a query remains unanswered for a set period, Hiver triggers reminders. For instance, if a customer hasn’t received a response in 24 hours, the system notifies the team to follow up immediately.

• Pre-Written Responses for FAQs: Hiver can send instant replies to common questions, such as office hours or password resets, freeing up agents for more complex issues.

• Seamless Integrations: You can connect Hiver with CRMs like Salesforce and project management tools like Asana to keep customer interactions synced across platforms.

Pricing Plans

• Free Plan

• Lite: $19/user/month

• Growth: $29/user/month

• Pro: $49/user/month

• Elite: Custom pricing

Ratings

• G2: 4.6/5

• Capterra: 4.7/5

7. Kissflow

Kissflow is another all-in-one workflow automation tool that streamlines business operations and promotes seamless collaboration among departments. Like most platforms on our list, it has an intuitive, no-code interface. This means non-technical Kissflow users can also create and customize applications just fine, like their technical workmates.

Key Features

• Employee Onboarding: Kissflow automates the entire onboarding process for new hires. When an offer is accepted, it sends a welcome email, provides necessary document links, and schedules orientation sessions immediately.

• Finance Approval Automation: Finance requests, like budget approvals, can also be streamlined in Kissflow. When an employee submits a request, the system automatically routes it to the relevant managers for approval. Once approved, it proceeds directly to the finance team. As there’s no need for manual routing, there are hardly any errors and approval times are also short.

• Procurement Process Streamlining: When a team member submits a requisition form, Kissflow automatically routes it for approval based on predefined criteria, such as department requirements or budget limits. Upon approval, the system sends the order to the vendor. This way, the process is completed without further manual input from the requester.

• Performance Review Automation: For HR, Kissflow automates the performance review process. Instead of managing reviews through spreadsheets or emails, Kissflow sends reminders to managers, gathers peer feedback, compiles all relevant data into a report, simplifies the review cycle, and makes sure no steps are missed.

Pricing Plans

• Basic: Starts at $1500/month - includes 50 users

• Enterprise: Custom pricing

Ratings

• G2: 4.3/5

• Capterra: 4.1/5

8. Freshdesk

Widely used as a customer support platform, Freshdesk is known for its automation features, built to handle workflows, ticket assignments, and responses efficiently. Powered by Freddy AI, Freshdesk automates routine tasks and allows support teams to provide faster resolutions and more proactive customer service.

Key Features

• Automated Ticket Assignment: Freshdesk streamlines ticket management by automatically assigning tickets based on predefined criteria. For instance, if a ticket involves a “refund” query, it is directly routed to the Refund team, ensuring swift handling by the appropriate team members.

• Dynamic Ticket Updates: When ticket priorities shift, Freshdesk automatically reassigns the ticket to the right agent or team. This helps address urgent ad hoc tasks quickly.

• Spam Filtering: To maintain a clutter-free support dashboard, Freshdesk automatically filters out spam, out-of-office replies, and auto-generated emails. This ensures the support team focuses only on relevant customer queries, saving time and effort.

• Balanced Workload Management: Freshdesk facilitates fair ticket distribution by rerouting tickets when an agent is overloaded. This ensures that all agents have a manageable workload and promotes consistent performance across the support team.

• Self-Service Support: Freshdesk encourages self-service by guiding customers to resources like knowledge bases or FAQs. This reduces the number of support tickets and helps customers find solutions independently.

• Automated Reporting: Freshdesk automates the generation of performance and ticket status reports. Hence, managers can easily monitor team productivity and resolve bottlenecks, as and when they arise.

Pricing Plans

• Free Plan

• Growth: $15/agent/month

• Pro: $49/agent/month

• Enterprise: $79/agent/month

Ratings

• G2: 4.4/5

• Capterra: 4.5/5

9. Pipefy

Pipefy’s easy-to-use, customizable platform has gained popularity worldwide, with over 15,000 companies using it, including Visa, GE, and Volvo. Its robust set of features offers substantial ROI by improving operational efficiency in key business processes.

Each process in Pipefy is referred to as a “Pipe,” and is divided into different stages or phases. Cards contain all the necessary details and can be customized to fit the specific requirements of a business. Users can easily track and manage tasks by moving cards through different phases, such as Request, Approval, Purchase, and Delivery.

Key Features

• Customizable Workflows: Pipefy allows managers to easily create and modify workflows that align with their business needs, ensuring flexibility and quick implementation.

• Automation & SLA Management: Automated triggers streamline processes, like automatically creating new cards when a task moves to a new phase. The platform also tracks Service Level Agreements (SLA) to encourage timely task completion.

• Integrations & Collaboration: Pipefy integrates with external apps through APIs or Zapier, facilitating seamless connections between tools. Real-time communication within the platform ensures better collaboration among teams and external parties.

• Reporting & Visual Management: Pipefy offers pre-configured reports to track productivity, lead time, and workflow progress. It also provides a clear visual view of each process stage, deadlines, and responsible parties.

Pricing Plans

• Starter: $0/month per user

• Business: $25/month per user

• Enterprise: Custom pricing based on needs

Ratings

• G2: 4.6/5

• Capterra: 4.6/5

10. Nutrient (Formerly Integrify)

Last but not least, Nutrient is another robust, low-code workflow management and automation platform that streamlines business processes and allows users to create, manage, and automate workflows across various departments such as HR, finance, IT, and operations.

Key Features

• Workflow Design & Collaboration: Nutrient has a drag-and-drop interface, and is therefore, accessible to users of all technical skill levels. It includes a form designer, process creator, and detailed process reporting tools. Users can also add comments and notes to workflows to communicate instructions and feedback.

• Automation & Audit Trails: Nutrient supports unlimited actions and automations, allowing users to seamlessly integrate workflows and run them without affecting ongoing processes. It also logs audit trails for full process tracking to keep the operations transparent.

• Customization & Integrations: The platform features advanced form design, responsive templates, and document viewers, allowing users to create custom workflows. It integrates easily with other business applications, and its reporting tools provide valuable insights into workflow performance.

Pricing Plans

Nutrient does not provide transparent pricing on its website. Interested users must contact sales for a customized quote. The available Integrify Automation plan is priced at $875 per month and includes unlimited processes, forms, API integration, and audit trails.

Ratings

• G2: 4.7/5

• Capterra: 4.5/5